Trust
Markets do not follow the loudest voice. They follow credible personalities.
Exclusive study
A study of how trust, reputation and institutional authority arise in the international arena — and why they have become the most important currency of successful personalities and companies.
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G-House Global & Public Affairs
We guide individuals and companies on the path from professional excellence to institutional authority — at the intersections of business, politics, media and international institutions.
AccessAuthorityInfluence
About us
G-House Global Affairs is an advisory boutique for international reputation, curated access and institutional authority. We work for a select number of individuals, companies and organisations whose work is meant to gain significance beyond their own market.
The most important decisions are made long before the public debate — in networks, at institutions and on stages most people cannot enter. That is precisely where we develop relevance: quietly, reliably and built to last for years.
Our understanding
Markets do not follow the loudest voice. They follow credible personalities.
The decisive opportunities arise where most people have no admittance.
Visibility creates attention. Authority creates impact.
Services
On the international stage
Reputation is built in encounter. We are present where business, culture and society come together — such as at the amfAR gala at the San Clemente Palace in Venice. Such spaces create the relationships from which long-term credibility grows.
We create access to the media, institutions and networks that decide on reputation, influence and lasting success.
Perspectives & Media
Observations and analyses on reputation, access and influence — and a selection of the places where they are decided.
Team
Founder · Positioning & Reputation
Marcus Giers has been connecting people, media and markets for over two decades. His focus is the positioning of personalities — from professional credibility to publicly recognised authority. He thinks in relationships, not campaigns, and accompanies mandates over years.
Founder · Networks & International Relations
Alfred Hanus builds institutional networks between business, politics and international organisations. He understands the logic of forums, committees and curated circles — and creates the access through which trust is formed and decisions are prepared.
Contact
We work with a limited number of mandates. If you would like to discuss your international positioning with us, write to us.
kontakt@ghouse-globalaffairs.com